Digital Marketing is a dynamic field - if you blink, you lose. With Google constantly updating its algorithms, you must keep abreast of the trends if you want to stay in business. You might have a website ranking in the top few one day, only for it to slide down to the second or third page of search engine results when an update is rolled out. If you don’t respond to the changes promptly you might be in for irreparable damage. Nobody wants that! Given how we can’t be sure of ...

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