Small businesses need to present themselves online in the best light possible. As a business owner, you need to find the right voice for your digital marketing projects. From your website and blog posts to multimedia content and social media, it’s important to publish consistent content.  On the one hand, SMB owners need to be as authentic as possible. Since you (still) don’t have a tradition and brand recognizability, you need to rely on your existing advantages.  On the other ...

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