Small Business Owners and Content Marketing – 4Key Hacks
Small businesses need to present themselves online in the best light possible. As a business owner, you need to find the right voice for your digital marketing projects. From your website and blog posts to multimedia content and social media, it’s important to publish consistent content.
On the one hand, SMB owners need to be as authentic as possible. Since you (still) don’t have a tradition and brand recognizability, you need to rely on your existing advantages.
On the other hand, content created by small businesses should bring some special value, i.e. something valuable for visitors/readers/potential customers.
In the next few paragraphs, you’ll learn a bit more about these strategies.
- Relying on your resources
When you’re still testing the waters of the business community, you might have too many assets for the marketing budget.
There’s no reason to fall into despair if your assets are limited. As a matter of fact, it’s a perfect opportunity to rely on your resources, instead of looking for solutions elsewhere.
For starters, you should enrich all your Internet marketing channels with your authentic materials.
You should add your original photos to your website and blog posts. Buying stock photos is a reasonable option in some cases, such as guest blog posts on other websites.
However, for your home posts, go for original photos taken in your office. In other words, if you’re planning to write a blog post about outdoor activities, make a video or take photos of authentic places you visit.
The Internet is brimming with generic content and people don’t appreciate that. But if you show ambition and inspiration by sharing authentic materials, you’ll raise more interest.
- Hiring a long-term writer
We’ve mentioned that every new small business should create a consistent tone in content marketing.
One of the most efficient ways to do that is to hire a long-term writer or blog editor.
In other words, you need someone who is going to take care of all your business content on the Web.
For most SMB-s, one person can cover all these bases. From regular blog posts and on-site content to catchy social media posts to email newsletters and brochures, this professional will be your business voice.
You might ask yourself where to find such a person. Most people would start on Upwork and similar platforms. If you opt for that option, take freelancers’ ratings and the number of finished projects into account.
The other option is to search for a writing professional in other places, as suggested in the post published by Entrepreneur. Since freelancers usually work for several clients at the same time, think about hiring a full-time writer as your business needs increase.
- Maintaining social media contacts
Social media are extremely important for both your content marketing and your business perspective.
On the one hand, you can communicate anything your want via these channels. If you’re planning to launch a new product or a discount on existing products, announce the news on social media.
Likewise, post every new blog post or interesting bit of website content to your Facebook or Instagram profile.
As for particular social media, Facebook and Instagram are must-haves for commercial purposes. People have gotten used to looking for products and business deals via these networks. Of course, LinkedIn is another important channel to keep in touch with the public. The latter, however, is more important for B2B communication.
As for other networks, do your homework and check out what other social media can benefit your business.
If you can’t afford a social media manager, you can learn a lot from this guide to social media for SMBs published by Sprout Social.
Another useful tip: hiring a writing professional proficient in social media marketing would be bingo for every small business. If possible, try to find such a business collaborator.
- Ensuring sleek visuals
Content marketing for SMBs should consist of both textual and visual elements. We’ve already pointed out the importance of genuine business visuals to entice your target audience and raise their interest in your business.
As suggested by this Houston-based web design company, SMBs need user-friendly design bits, in addition to consistent written content and personalized visuals.
This means that the user experience on your website should be sleek and fast. In other words, avoid complex visual themes and solutions. Even if you want to send multi-layered visual messages, do it with simple elements. Landing pages and checkout sections are especially important in terms of simplicity and user experience. Keep them as practical as possible, without any distractors.
Being an SMB owner means coping with business aspects different from core activities. One of those fields is content marketing. The way you shape and place your content will affect your online business status. In turn, it will influence your business results.
These tips should help you take your content marketing off the ground and start building your online reputation.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.