How to Boost Your Email Marketing Strategy?
For many years, email marketing has been one of the ideal ways to convert a subscriber into a customer, and it still proves to be the best channel to nurture prospects, etc.
When you have the email list, you have the ability to reach your prospects at any given point in time.
Do you have your email list?
Or, are you still wondering how to find out someone’s email address?
Some marketers and business owners commit the mistake of purchasing the email data from a third-party site and end up losing their brand reputation and no conversion.
This is because the data bought from third-party sources are not reliable and accurate.
How to find an email address?
With email lookup tools like GetEmail.io, it is pretty easy to find the email addresses of anyone on this planet.
The tool is well known for its reasonable accuracy rate.
When you enter the first name, last name, and domain name, the tool gets you the correct email format of your prospects.
By using the chrome extension of this tool, you get to download the email addresses from LinkedIn.
Now, you don’t have to worry about how to find an email address.
Once your email list is ready, you are all set to launch your email campaign.
As you read, we will look at ways to get the most out of your email campaigns;
Verify the email addresses
When users subscribe, sign up, or submit their information, ensure that you validate their email addresses before adding them to your list.
There are chances that people commit a mistake while entering their email addresses. This will have a negative impact on your email performance, such as an increase in the bounce rate, your emails might end up in the spam folder, etc.
A personalized experience for every recipient
How many emails – personal or promotional, do you receive every day?
Your prospects are no different. They will also be getting too many promotional emails daily.
And if your email is generic, they wouldn’t be interested in reading your email.
Otherwise, your email is more likely to get deleted by your recipients.
Segmenting your email list based on different criteria will help you give your audience a personalized experience.
Segment your email list
As said before, when you segment your email list, it would help you to increase the email open rate, CTR, etc.
When you reach out to different segments with relevant messages, your audience will find your email related to them, and there is a high chance that they engage with you.
Responsive email templates
It would be best if you did not forget that a vast majority of the audience are going to access your emails using their mobile device. Hence you must use a responsive email template.
A clear call to action
When you don’t have a well-defined call to action, your recipient will just read and forget about your email.
It would be best to give them an option to take action in your email.
And your CTA must be something that you want them to do after reading your email.
Besides all that we discussed in this email, you need to perform A/B testing, make your email engaging, etc.
When you apply all these tips to your email campaign, you are sure to boost your email marketing strategy.