• Data Management

Top 5 Data Management Terms You Should Be Aware Of

If we ask you which is the most valuable asset today, what will be your answer? Some will say modern technology, some will say traditional properties, and some will talk about investment. But for us, the most valuable asset in the 21st century will be data.

Data is being generated every day. These valuable data drive some of the biggest decision making processes. In the marketing industry, everyone agrees that big data is an invaluable source of insights.

Data allows the organization to optimize its processes to boost return on investment. Being able to collect, identify, and analyze relevant data has become a norm for the marketing industry. 

Even after data is so important, most companies lack the necessary skill to manage the data efficiently. This problem can be solved with the right data management terms.

Data Management Terms That You Should Be Aware Of

Embracing the right data management principles can boost their data management capabilities. Here we have identified some of the few data management principles that can be adapted by businesses of any scale.

Craft A Data Management Strategy

When we are talking about data management, we are talking about effectively retrieving data that is accurate and provides consistent insight. Data management is an ever-expanding industry. Everyday new data is stored in the data storage. Accessing and using the data is becoming harder and overwhelming at times.

You must remember that an effective data management system is a tailored management system that can effectively handle all the data collected by the enterprise. A data management system smoothly integrates all software, hardware, workflow, and office work culture. Hence, companies should identify which are the most appropriate approach for data management practices.

Define Ownership

Data management often involves collecting data from different sources. With the different kinds of data sources involved, data analytics jobs become very important. They need to be on top of their game to bring out the right information from the cluster of data.

Simultaneously, having more than one data source makes it difficult to evaluate the value of their data. Data itself holds zero value, but the insight obtained after evaluating the data carefully can be worth a fortune.

With so much data involved, it raises an important question: who is actually in charge of the data? Without the right ownership[, you might be accused of collecting data wrongfully. Hence, it is important that you commissioned your data to acquire ownership.

Use Metadata

In order to access data efficiently, you need to store all your data in a proper place. Most likely in ta data lake or a data warehouse. Furthermore, each organization should make sure that every data set is properly documented and arranged so that it can be retrieved easily at times of need.

That’s where metadata comes in the frame. Metadata is the concise part of the whole data and acts like GPS to locate the original data from the data warehouse. The organization emphasizes the use of metadata to manage its data library.

Ensure Data Quality

The quality of data will reflect on the company’s choices. Hence, it is important for decision-makers to trust the generated data completely. Hence, creating a data quality check procedure can ensure only high-quality data is passed down to the decision-making team.

Data quality checks ensure that the data regenerated have the minimum requirement in order to be considered into the account. The quality of data will depend on the type of project you are working on. Nonetheless, data quality needs to be defined constantly to maintain its high quality.

Maximize Data Use

Data is an invaluable asset, as we have mentioned it already. That means losing the data will directly affect companies’ return on investment. We have already said that data alone has no value, but they are worth a fortune when they are arranged analytically. Companies should invest time, energy, and resources to generate relevant data. 


Data management is revolutionizing the way companies operate themselves. With effective data governance, companies can harness a boost in ROI. Data management should be at number one in the priority list for the companies that want to be relevant to the market.

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