How to become an Instagram influencer
It’s hard to think of a time when there was no Instagram. Instagram stories have become a part of the daily lives of less than 500 million people worldwide. The popular social networking platform is not even a decade old, but it has already come a long way in becoming a photo-sharing application. Not surprisingly, marketers realized the potential of Instagram for effective marketing.
More than 25 million businesses are active on Instagram, according to Sheriff. Most of these businesses benefit from effective marketing. Famous athletes such as Cristiano Ronaldo and Leo Messi, as well as celebrities such as the Jenner and Kardashian sisters, Selena Gomez, and other artists, have prevented a lucrative career on Instagram from reaching the top. Needless to say, only big brands can afford the “influence” of such personalities. But that doesn’t mean you can’t have an influential marketing campaign to increase Instagram popularity. Read on to find out how you can combine effective marketing on Instagram in 2019.
What exactly is influencer marketing?
As the name suggests, effective marketing is a marketing approach that uses the influence and popularity of celebrities or respected industry leaders to convey a brand’s message to a broad audience. Instead of advertising or marketing directly to your target audience, you are going to influence them to get people to pay attention to your brand and try out your products or services.
Why should you use Instagram for influencer marketing?
Like any other type of digital marketing strategy like get automatic Instagram likes, you want to make sure that effective marketing on Instagram is right for you. Here are some reasons you should consider it.
As you know, Instagram is one of the top social media sites in the world. It is the third most widely used platform in the United States after Facebook and YouTube. People on Instagram use Instagram to decide if they want to buy a product or service.
Based on Trek Menon’s study, the average engagement rate on Instagram is 29.67. That’s more than Facebook’s average of 16.54 for every 1000 followers per post-interaction.
Choice of influence
Instagram is the first choice among the most influential. In a survey of 2,500 micro-influencers conducted by Blog Levin, the majority said it was their preferred platform. Ninety-five percent of those surveyed claim that Instagram is an effective social media platform for engaging audiences.
How to use Instagram for influencer marketing
1. Set clear goals and KPIs
If you want your campaigns to be successful and gain more target audiences, you should always start by setting your goals and key performance indicators (KPIs). What are your expectations from the campaign? Are you trying to promote a particular product before it launches? Are you looking for more traffic? Is increasing sales your top priority?
Your goals should be clearly defined so that you not only know about them, but you also know how relevant and relevant the matrix is. Engagement is a metric that is often used to measure effective marketing performance but reach, clicks, conversions, and of course sales are even more important.
2. Identify your ideal influence
Once you’ve set your goals, the next thing you need to do is identify the right effects for your campaign. How do you know that
First of all, it doesn’t always work with the greatest number of influential people who can help you with your goals. There are several things to consider:
Niche – You should choose an influential person whose oddity is similar to yours. What are their posts mostly about? They don’t want to be too far away from your brand or product. One of the most important things about effective marketing is authenticity, so you want to make sure that the letters of influence you choose do not deviate from their usual content. For example, Nike Mercurial really nailed it when he had star athlete Cristiano Ronaldo promote his new soccer shoes.
Reach out – As a basis for your goals, test the reach of the influencers you are considering. We say your goal is to increase brand awareness. Then the huge influences ranging from hundreds of thousands to millions will work for you. On the other hand, if you are looking for an impact that can start a conversation around your brand or product and help drive, the micro-influencer will work wonders for your campaign. Micro-influencers, although few in number, often appear more authentic and sincere. However, it is more pleasing that micro-influencers who are more relevant to most people actually wear or use local brands or products. A post about reputable
micro-influences comes up at the suggestion of a friend, while a post by people influenced by high-profile celebrities feels like an original ad.