Chances are, you already know that blogging can be beneficial to your business. It helps you be more credible, more trustworthy, and establish yourself as a thought leader at the same time. With the help of blogging, build long-lasting relationships, captivate your followers, make yourself stand out, and get noticed.
Having said that, the main reason why contributing to a blog is valuable is the improvement you will see in your SEO results. Also known as Search Engine Optimization, SEO is basically all the optimizations that you make to your content, with the intention of getting your site more natural traffic.
Optimizing your blogs for SEO drastically affects your website’s result position on the search engine list, enabling more people to stumble across it and get introduced to your business. It comes as no surprise that companies with a blog gain double the web traffic of those that don’t.
The most frequently updated websites are the ones that search engines like the most. Updates inform that the websites are lively and have relevant content, instead of forgotten and dated. Search engines like to make sure that they don’t list webpages that are unimportant or obsolete and instead post the most latest, fresh, and useful content available to their users.
Ultimately, you don’t have a lot of chances to update some areas of your site. Things like your about us page and the company’s history can never change. Rarely you will find yourself changing product and price pages, and you might occasionally update the content on the home page.
When you start a blog, feel free to post new content consistently. Encourage yourself to post numerous times a day. Having fresh, original content on your blog means that you have more pages that the search engines can index, giving you a chance to compete for that juicy number one spot on the result page.
Using Keywords Strategically
Each new blog entry that you post provides you with another chance to use SEO-friendly keywords in it. Keyword research is one of the most important aspects of SEO optimization. Find phrases and keywords that best describe your business, so users can stumble across it when searching for a company just like yours. One of the best improvements you can make to your SEO is to make sure that you put the keywords in places where they will appear natural.
To further assist yourself, try using long-tail keywords aimed at your target audience and their buyer’s journey. Predict their searches, and make it a priority not to stuff your keywords.
Long-lasting relationships with other websites and organizations are crucial. An essential part of blogging is the inclusion of links that lead to other related websites. As a payoff, these same websites could add links that lead right back to yours, which will generate more traffic than before. You aren’t better off alone.
When backlinking, it’s important to have relationships with trustworthy, top-caliber sites and that share your niche at the same time. Do not veer off your niche to avoid penalization by the search engines.
Increasing Your Popularity Rank
At its core, SEO is just another popularity contest. If search engines pick up on your content being regularly clicked and shared, they will rank you up on the result page. If you want to win this contest, commit to publishing only the highest quality of content. Content that your audience will be more than happy to read. Promote your blog wherever you can, and try influencing others to do the same.
What makes your blog post entries even more engaging is a good utilization of images. They offer an additional way that search engines can use to detect you. To make sure you get the full benefit of adding images — give them names, and adjust the alt text in a way that best describes the image and keywords used.
Improving Your Social Media Search Results
Connecting your blog with your social media profiles offers even another way to be discovered on search engines. Google shows existing social media posts, which can significantly improve your company’s discovery rate for the audience.
Blog Posts Are Sharable
Many people use social media. All of them are very likely to share something they find intriguing in their profiles. Overall, people find that blog posts are more interesting than just the company’s regular service page. Try to really get in your followers’ shoes and only write about stuff you think will catch their interest.
More shares of your blog posts translate to more re-sharing, more clicking, and further exposure of your website and other related sites. Blog posts are also great content for your organization’s own social media profile. Keep in mind that Google shows the most relevant results first, but they also keep an eye for the most popular and shared content.
On the off chance that you still don’t have a blog for your website yet, start getting busy. Your audience will love it, and Google will like the fact that your site is frequently updated and full of relevant information. Starting a blog is pretty easy and takes a couple of hours to get started. There are thousands of free WordPress blog themes that cover travel blog themes, education blog themes and so on to help you get a beautiful website without having to write a single line of code.